Great Customer Service Is Everything
Great customer service is everything, and I mean “everything”. One of my recent posts touches on customer service and how not enough businesses actively market their great customer service. The post is...
View ArticleMaybe Not Everything Is “Social”
Sunday morning, January 8, 2012. At home, in front of my laptop, enjoying a leisurely breakfast with my wife. We have the TV on, to Meet the Press, which on this particular day featured a live...
View ArticleMarketing is Interconnected
Marketing is interconnected. What do I mean by that? It means that no longer can individual aspects of marketing be thought of as fitting into a silo. Traditionally, marketing covers a whole slew of...
View ArticleFacebook in Your Car? This is Too Much
Word yesterday has it that Facebook is launching their service in a new place: inside your car. That’s right. Facebook in your car. Starting with Mercedes. A few quotes from Facebook on this new...
View ArticleIs This the Social or Anti-Social Era?
Lots of talk lately about Facebook’s upcoming IPO (Initial Public Offering). One industry rag even said that Facebook’s IPO is by itself ushering in the social era, the 4th “era” of computing. But,...
View ArticlePost-IPO Filing, Facebook’s Challenges
The filing today by Facebook for their upcoming IPO revealed data that many folks outside of the social network itself were eager to see. The data didn’t disappoint. The metrics, in a word, are...
View ArticleFacebook Ads: “Everyone Else is Doing It”
I happened upon a slide deck earlier this morning from a kind-of associate/colleague of mine. One of the slides was titled “Top 5 reasons to utilize Facebook Ads” (to promote your business). Let me...
View ArticleWhy Advertising Will Kill Facebook
Logged onto my Facebook page a few days ago, on a Saturday, and saw a huge ad for Bing on the Facebook log-in page. I usually only log into Facebook once a day, so I just figured Bing tested out the ad...
View ArticleFacebook and Its Real Problem
As it prepares for what most pundits believe will be a ground-breaking IPO very shortly, Facebook has amended its S-1 filing. Unfortunately for Facebook fans (no pun intended), the news isn’t all that...
View ArticleA Different Take on December for Business
For many retailers, and we certainly see this with our own clients, the period between Thanksgiving and the December holidays is a very important time. Some retailers see a majority of their yearly...
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